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  • All-American Ads of the 30s
    All-American Ads of the 30s
    Heimann, Jim
    The ads that promised prosperity, even when times were toughStep (or jitterbug) into the dazzling world of 1930s American advertising, where bold promises, slick design, and more than a touch of wishful thinking kept the country dreaming through the Great Depression. While wallets tightened, creativity soared—glossy magazine pages teemed with cheerful, colorful ads selling ever...

    $874.00 MXN

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  • LOGO Beginning
    LOGO Beginning
    Muller, Jens
    Multilingual Edition: English, French, GermanA 100-year history of the origins and evolution of the trademarkBy the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic ...

    $539.00 MXN

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  • Paula Scher: Works
    Paula Scher: Works
    Scher, Paula
    Paula Scher is one of the most influential graphic designers in the world. Described as the ‘master conjurer of the instantly familiar’, Scher straddles the line between pop culture and fine art in her work. Iconic, smart and accessible, her images have entered the American vernacular.Paula Scher: Works is the definitive visual record of the groundbreaking graphic designer and ...

    $1,349.00 MXN

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  • Artes menores seguido de el arte del pueblo, Las
    Artes menores seguido de el arte del...
    Morris, William
    El presente libro reúne dos conferencias de William Morris de manera bilingüe: “Las artes menores” y “El arte del pueblo”, donde se encuentran sus inquietudes en torno a los oficios y las artes decorativas y su relación con las personas que las trabajan. Ambos textos fueron originalmente publicados en Hopes and Fears for Art (1882), una recopilación temprana de cinco conferenci...

    $750.00 MXN

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  • Cómo combinar colores
    Cómo combinar colores
    Nagumo, Haruyoshi
    A través de sencillas fichas, el diseñador gráfico y profesor de diseño japonés Haruyoshi Nagumo nos proporciona todo lo necesario para comprender cada color —características, historia, significados y usos—, entender cómo se comporta con otros colores y aprender a crear esquemas cromáticos que provoquen los efectos y sensaciones que buscamos en cada uno de nuestros proyectos. U...

    $650.00 MXN

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  • Alcohol & tobacco
    Alcohol & tobacco
    Heller, Steven
    100 years of stimulating adsVices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.Each era’s alco...

    $573.00 MXN

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  • Women in Design
    Women in Design
    Massey, Anne
    Women designers have created some of the most important objects in history. By revealing the untold stories of female design pioneers, this wide-ranging introduction celebrates their crucial role in the history of modern processes of making.Arranged chronologically, this guide considers the structural barriers to professional success and how women overcame these hurdles, charti...

    $449.00 MXN

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  • Magic of Minalima, The
    Magic of Minalima, The
    Denton, Nell / Minalima (illus.)
    A full-color illustrated compendium chronicling the magical twenty-year journey of acclaimed art and design studio, MinaLima, the creative genius behind the graphics for the Harry Potter film series.“It all started with a letter . . .”Miraphora Mina and Eduardo Lima began their extraordinary partnership in 2001 when Warner Bros. invited them to realize the imaginative visual un...

    $859.00 MXN

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  • Logo Beginnings
    Logo Beginnings
    Müller, Jens
    Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for co...

    $1,439.00 MXN

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  • Eat & Go 2
    Eat & Go 2
    Shaoqiang, Wang
    Eat & Go vol. 2 ofrece un extenso y excelente conjunto de diseños de branding o imagen corporativa procedentes de cafés, bares, restaurantes, heladerías y panaderías. En la sociedad actual vivimos saturados de información. Esto tiene como consecuencia que los establecimientos de comida y bebida necesiten ofrecer productos de alta calidad, así como ideas brillantes de comunicaci...

    $1,143.00 MXN

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  • All American Ads of the 70s
    All American Ads of the 70s
    Heimann, Jim (ed.) / Heller, Steven
    Multilingual edition: English, French, GermanAds of the 1970s get funky and socially consciousBoth eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to bla...

    $874.00 MXN

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  • All-American Ads of the 60s
    All-American Ads of the 60s
    Heimann, Jim (ed.) / Heller, Steven
    Multilingual edition: English, French, GermanTo the moon and back with advertising in the 1960sWith the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress—such as tang and instant omelets - "just add...

    $721.00 MXN

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  • All-American Ads of the 80s
    All-American Ads of the 80s
    Heller, Steven / Heimann, Jim (ed.)
    Multilingual Edition: English, French, GermanThe digital future of ads in the extravagant 1980sWith the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is goo...

    $721.00 MXN

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  • How to
    How to
    Bierut, Michael
    A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. T...

    $1,287.00 MXN

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  • How to Design a Logo
    How to Design a Logo
    Sendpoints
    Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execu-tion is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typogra-phy, plants, animals, an...

    $666.00 MXN

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  • Logo Design Theory
    Logo Design Theory
    Shumate, A Michael
    The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished."Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text.Section 1: Foundational Prin...

    $497.00 MXN

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  • Arcade Game Typography
    Arcade Game Typography
    Omigari, Toshi / Muroga, Kiyonori
    Arcade Game Typography presents readers with a fascinating new world of typography – the pixel typeface. Video game designers of the 70s, 80s and 90s faced colour and resolution limitations that stimulated incredible creativity: with letters having to exist in an 8x8 square grid, artists found ways to create expressive and elegant character sets within a tiny canvas.Featuring p...

    $675.00 MXN

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  • Logo Design
    Logo Design
    Wiedemann, Julius
    Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.From airlines and groceries, sportswear and computers...

    $670.00 MXN

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  • Diseño como storytelling, El
    Diseño como storytelling, El
    Lupton, Ellen
    El buen diseño, como el buen storytelling, da vida a las ideas. Pero ¿conocemos bien los profesionales del diseño los mecanismos narrativos que hacen que nuestros diseños estén vivos? ¿Es posible que ya estemos utilizando algunos de ellos sin saberlo? ¿Qué otras técnicas pueden proporcionarnos las herramientas del storytelling para que el resultado de nuestro trabajo apunte dir...

    $570.00 MXN

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  • Page Design
    Page Design
    Wang, Shaoqiang
    Page Design rinde un homenaje a la tradición del diseño editorial pensado para ser impreso, desde la perspectiva de su rabiosa contemporaneidad. El libro muestra una selección de proyectos de todos los tamaños, desde pósters hasta flyers pasando por catálogos, revistas y libros, que ofrecen una panorámica contemporánea de tendencias y estilos. Cada uno de los proyectos resente...

    $1,250.00 MXN

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  • Eat and Go
    Eat and Go
    Wang Shaoqiang (ed.)
    A través de más de cien proyectos ilustrados con imágenes espectaculares, Eat Go revela las infinitas posibilidades creativas de diseño de “packaging” de platos preparados y ofrece ideas originales e inspiradoras para todos aquellos interesados en el diseño de la marca y del “packaging” como diseñadores, profesionales de la hostelería y del marketing y gourmets apasionados. ...

    $975.00 MXN

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  • Fiesta - Branding and identity for festivals
    Fiesta - Branding and identity for festivals
    Shaoqiang, Wang
    La clave del éxito de todo festival consiste en establecer sólidos vínculos con sus asistentes a través de una imagen de marca que transmita el proyecto de manera clara y atrayente. Fiesta muestra algunos de los diseños más acertados creados para festivales de distintas tipologías y que consiguen comunicar al público el estilo del evento mediante elementos gráficos como logos, ...

    $1,250.00 MXN

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  • History of Graphic Design Vol. 2
    History of Graphic Design Vol. 2
    Müller, Jens
    Through the turbulent passage of time, graphic design-with its vivid, neat synthesis of image and idea-has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society's cultura...

    $1,439.00 MXN

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  • All American Ads of the 50s
    All American Ads of the 50s
    Heimann, Jim (ed.)
    Multilingual Edition: English, French, German, SpanishFrom “The World’s Finest Automatic Washer” to the Cadillac which “Gives a Man a New Outlook”As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in t...

    $874.00 MXN

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  • Ilustración
    Ilustración
    Male, Alan
    Ilustración, Contexto, procesos creativos y proyección profesional examina el universo de la ilustración desde una perspectiva profesional y los múltiples usos de esta disciplina tan conpleja, a trvés de una soberbia selección de casi 300 ilustraciones. El libro incluye ejemplos de algunos de los proyectos más exitosos de los últimos años, que contribuyen a aportar una panorámi...

    $890.00 MXN

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  • Responsive Logos
    Responsive Logos
    Shaoqiang, Wang (Ed.)
    Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users' needs at the same time. It's not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different p...

    $1,250.00 MXN

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  • Prouvé
    Prouvé
    Peters, Nils
    Jean Prouvé’s economical eleganceFrench-born Jean Prouvé (1901–1984) was the 20th century’s leading construction designer, a self-declared constructeur and member of the jury who oversaw the design of the Centre Pompidou in Paris. As a designer, he captured the midcentury spirit of innovation, expansion, and growth, developing techniques that united simple, striking aesthetics ...

    $343.00 MXN

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  • Shapes geometrico forms in graphic design
    Shapes geometrico forms in graphic design
    La naturaleza multidimensional y la simplicidad de las formas geométricas han fascinado a los creadores desde los primeros tiempos del diseño. Sus posibilidades creativas son ilimitadas y las interpretamos constantemente: mientras el rectángulo representa simetría y orden, el cuadrado, con sus caras y ángulos iguales, denota calma y neutralidad y el círculo evoca la perfección ...

    $1,250.00 MXN

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  • El artista ingenioso
    El artista ingenioso
    Escandell, Victor
    Este libro explora, de la mano del artista e ilustrador Victor Escandell, los distintos métodos y procedimientos del mundo de las técnicas mixtas. Con un enfoque cercano y personal. El artista ingenioso proporciona las herramientas necesarias para dominar esta disciplina e impulsa al lector a experimentar y encontrar su propia voz artística. Cada uno de los diez capítulos de es...

    $550.00 MXN

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  • ¿Cómo nacen los objetos?
    ¿Cómo nacen los objetos?
    Munari, Bruno
    ¿Cómo nacen los objetos? analiza el trayecto que un diseñador recorre desde que se enfrenta a un problema funcional hasta que logra la proyección y configuración de su solución material. A partir de su experiencia como pedagogo y valiéndose de un rico repertorio de ejemplos e ilustraciones, Bruno Munari plantea a modo de apuntes algunas de las cuestiones clave que entran en jue...

    $790.00 MXN

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