The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:
A Avoid the 9 deadly sins that destroy startups' chances for success
A Use the Customer Development method to bring your business idea to life
A Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
A Identify your customers and determine how to "get, keep and grow" customers profitably
A Compute how you'll drive your startup to repeatable, scalable profits.
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