Promocionar la moda

Promocionar la moda

Comunicación, marketing y publicidad

Graham, Barbara / Anouti, Caline

$975.00 MXN

Sinopsis

Este libro analiza en detalle las técnicas de promoción y comunicación de moda. Orientado a estudiantes de marketing y comunicación de moda, así como a marcas jóvenes que deseen explorar el campo del marketing; pone de manifesto todos los factores que influyen en las decisiones que se deben tomar al crear una campaña.

Esta guía única cubre campañas publicitarias, on y off-line, estrategias de comunicación y difusión del mensaje de marca, relaciones públicas, uso de las redes sociales, marketing directo, venta personal, promoción de ventas, desfiles de moda, y mucho más. Con este título, entenderás y priorizaras las necesidades del consumidor y a aplicar las herramientas apropiadas en cada caso. El libro contiene entrevistas con profesionales de la moda que exponen los aspectos presentes y futuros más relevantes de sus especialidades. Los capítulos están ilustrados con ejemplos de las más influyentes y exitosas campañas de moda en todos los medios.

Editorial:
Promopress
Materia
Diseño de modas
ISBN:
978-84-16851-74-4
Páginas:
224
Encuadernación:
Pasta blanda
Idioma:
Castellano

Disponibilidad en Centros

  • Condesa
  • Polanco
  • Santa Fe
  • Perisur
  • Zona Rosa
  • Roma
  • San Ángel

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