Nike

Nike

Better is Temporary

Grawe, Sam

$2,298.00 MXN

Sinopsis

At Nike, the desire to be the best is a journey, not a destination-better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Editorial:
Phaidon
Materia
Fotografía publicitaria
ISBN:
978-1-83866-051-2

Disponibilidad en Centros

  • Condesa
  • Polanco
  • Santa Fe
  • Perisur
  • Zona Rosa
  • Roma
  • San Ángel

Advertencia: Las existencias de nuestro sistema no son precisas al 100%, por lo que antes de dirigirte a una de nuestras sucursales, te recomendamos que llames por teléfono para confirmar su disponibilidad.

Comentarios


Añadir comentario

Libros relacionados

  • Adidas Archive, The: 40th Anniversary Edition
    Habermeier, Christian
    Multilingual edition: English, French, GermanMore than 100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models. To further develop and tailor his products to athletes’ specifi...

    $691.00 MXN

    En stock
  • Porsche 911: 50 Years
    Leffingwell, Randy
    In Porsche 911: 50 Years, bestselling author Randy Leffingwell celebrates a half-century of one of the world's premiere sports cars, focusing on the major themes that have defined Porsche's rear-engined wonder. Randy tells the whole story--design and development, racing and competition, engineering and technology, style and culture. All the iconic 911 models are included: the o...

    $1,193.00 MXN

    En stock
  • 38th Publication Desing Annual
    The best visual design work is about emotion as much as sight. Powerful, brilliant pictures presented in just the right layout can make us feel and experience a whole range of emotions, from fear to attraction, from anger to happiness.The Society of Publication Designers’ (SPD) annual competition seeks out the very best in editorial design work. Judged by a worldwide panel of t...

    $1,050.00 MXN

    En stock
  • Paris MEP Show, The
    Sprigns, Alice
    When her husband – who happened to be world-famous photographer Helmut Newton fell sick with flu on the eve of a pressing deadline in 1970 – it was up to his wife, June, to photograph an advertisement for Gitanes cigarettes. After the barest instruction in lighting and camerawork, June clicked the shutter on a smoking model and ignited her own career behind the lens.Using the p...

    $1,279.00 MXN

    En stock
  • Chanel
    Mauriès, Patrick
    When Karl Lagerfeld was appointed to the helm of the then-sleepy fashion house Chanel in 1983, he set out to radically reinvent its image—not only through bold collections, but also by shooting the house’s campaigns himself. Lagerfeld’s photographs breathed life into the brand. Now, his campaigns span the house’s collections—luxurious haute couture, ready-to-wear, cruise, acces...

    $1,770.00 MXN

    En stock
  • Aprende a fotografiar productos como un...
    Sans, Martí
    Detrás de la fotografía de producto se esconde un mundo de posibilidades infinitas que van más allá de la fotografía de catálogo sobre fondo blanco. Este libro reúne las principales técnicas dentro de la fotografía de producto, de las básicas a las avanzadas, ofreciendo al lector todas las herramientas disponibles para que aficionados y profesionales puedan mejorar su trabajo e...

    $470.00 MXN

    En stock