Multilingual Edition: English, French, German
The duo behind some of fashion’s glossiest shots. Mert Alas, born in Turkey, and Marcus Piggott, born in Wales, met in 1994, at a party on a pier in Hastings, England. Piggott asked Alas for a light, the pair got talking, and rapidly discovered they had plenty in common, not least a love of fashion. Three years later, the duo now known as Mert and Marcus had moved into a derelict loft in East London, converted it into a studio, and had their first collaborative photographic work published in Dazed & Confused.
These days, Mert and Marcus shape the global image of such renowned brands as Giorgio Armani, Roberto Cavalli, Fendi, Miu Miu, Gucci, Yves Saint Laurent, Givenchy, and Lancôme, and public figures including Lady Gaga, Madonna, Jennifer Lopez, Linda Evangelista, Gisele Bündchen, Björk, Angelina Jolie, and Rihanna. Their photographs encompass a wide range of styles and influences but are renowned particularly for their use of digitized augmentation of images, and a fascination for strong, sexually charged, confident female subjects: “powerful women, women with a meaning, a you-don’t-have-to-talk-or-move-too-much-to-tell-who-you-are kind of woman.”
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