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  • Logo Design Theory
    Logo Design Theory
    Shumate, A Michael
    The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished."Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text.Section 1: Foundational Prin...

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