Búsqueda de Editorial : Basic Books

26 resultados

  • Back to earth
    Stott, Nicole
    Inspired by insights gained in spaceflight, a NASA astronaut offers key lessons to empower Earthbound readers to fight climate changeWhen Nicole Stott first saw Earth from space, she realized how interconnected we are and knew she had to help protect our planetary home.In Back to Earth, Stott imparts essential lessons in problem-solving, survival, and crisis response that each ...

    $625.00 MXN

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  • Rule of the robots
    Ford, Martin
    The New York Times–bestselling author of Rise of the Robots shows what happens as AI takes over our lives If you have a smartphone, you have AI in your pocket. AI is impossible to avoid online. And it has already changed everything from how doctors diagnose disease to how you interact with friends or read the news. But in Rule of the Robots, Martin Ford argues that the true rev...

    $615.00 MXN

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  • Dominion
    Holland, Tom
    Crucifixion, the Romans believed, was the worst fate imaginable, a punishment reserved for slaves. How astonishing it was, then, that people should have come to believe that one particular victim of crucifixion (an obscure provincial by the name of Jesus) was to be worshipped as a god. Dominion explores the implications of this shocking conviction as they have reverberated thro...

    $381.00 MXN

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  • Little Ice Age, The
    Fagan , Brian
    The Little Ice Age tells the fascinating story of the turbulent, unpredictable, and often very cold years of modern European history. Using sources ranging from the dates of long-ago wine harvests and the business records of medieval monasteries to modern chemical analysis of ice cores, renowned archaeologist Brian Fagan reveals how a 500-year cold snap began in the fourteenth ...

    $312.00 MXN

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  • Gödel, Escher, Bach: an Eternal Golden Braid
    Hofstadter, Douglas R.
    Douglas Hofstadter’s book is concerned directly with the nature of “maps” or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so t...

    $482.00 MXN

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  • Drama of the Gifted Child
    Miller, Alice
    The bestselling book on childhood trauma and the enduring effects of repressed anger and painWhy are many of the most successful people plagued by feelings of emptiness and alienation? This wise and profound book has provided millions of readers with an answer–and has helped them to apply it to their own lives.Far too many of us had to learn as children to hide our own feelings...

    $328.00 MXN

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  • Design Of Everyday Things, The
    Norman, Don
    Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics.Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, ...

    $386.00 MXN

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  • Interpretation of Dreams : The Complete...
    Freud, Sigmund / (ed.) Strachey, James
    What are the most common dreams and why do we have them? What does a dream about death mean? What do dreams of swimming, failing, or flying symbolize? First published by Sigmund Freud in 1899, The Interpretation of Dreams considers why we dream and what it means in the larger picture of our psychological lives. Delving into theories of manifest and latent dream content, the spe...

    $309.00 MXN

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  • Republic of Plato, The
    Plato / Bloom, Allan
    Long regarded as the most accurate rendering of Plato's Republic that has yet been published, this widely acclaimed work is the first strictly literal translation of a timeless classic. In addition to the annotated text, there is also a rich and valuable essay,as well as indices,which will better enable the reader to approach the heart of Plato's intention. This new edition inc...

    $399.00 MXN

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  • How to Be a Stoic
    Pigliucci, Massimo
    A philosopher asks how ancient Stoicism can help us flourish today Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to atta...

    $386.00 MXN

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  • How to Listen to Jazz
    Gioia, Ted
    A "radiantly accomplished" music scholar presents an accessible introduction to the art of listening to jazz (Wall Street Journal)In How to Listen to Jazz, award-winning music scholar Ted Gioia presents a lively introduction to one of America's premier art forms. He tells us what to listen for in a performance and includes a guide to today's leading jazz musicians. From Louis A...

    $329.00 MXN

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  • What Would Frida Do?
    Davis, Arianna
    Revered as much for her fierce spirit as she is for her art, Frida Kahlo stands today as a feminist symbol of daring creativity. Her paintings have earned her admirers around the world, but perhaps her greatest work of art was her own life. What Would Frida Do? celebrates this icon's signature style, outspoken politics, and boldness in love and art-even in the face of hardship ...

    $310.00 MXN

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  • A thousand brains
    Hawkins, Jeff
    For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence?Jeff Hawkins and his team discovered that the brain uses maplike structures to build a model of the world, not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important que...

    $311.00 MXN

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  • Myth America
    Kruse, Kevin M. (ed.) / Zelizer, Julian E. (ed.)
    The United States is in the grip of a crisis of bad history. Distortions of the past promoted in the conservative media have led large numbers of Americans to believe in fictions over facts, making constructive dialogue impossible and imperilling our democracy.In Myth America, Kevin M. Kruse and Julian E. Zelizer have assembled an all-star team of fellow historians to push back...

    $555.00 MXN

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  • No Friends but the Mountains: Dispatches...
    Matloff, Judith

    $592.00 MXN

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  • Hawking Hawking
    Seife, Charles

    $599.00 MXN

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  • Social lives of animals, The
    Ward, Ashley

    $629.00 MXN

    En stock
  • Ten Birds That Changed the World
    Moss, Stephen
    From “a captivating storyteller” (Wall Street Journal), the natural history of humankind told through our long relationship with birdsFor the whole of human history, we have lived alongside birds. We have hunted and domesticated them for food; venerated them in our mythologies, religions, and rituals; exploited them for their natural resources; and been inspired by them for our...

    $520.00 MXN

    No disponible
  • Words Like Loaded Pistols
    Leith, Sam
    An entertaining history of great oratory” (New Yorker) and a primer to rhetoric’s key techniques Rhetoric gives our words the power to inspire. But it’s not just for politicians: it’s all around us, whether you’re buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetor...

    $347.00 MXN

    No disponible
  • I am a Strange Loop
    Hofstadter, Douglas
    Can thought arise out of matter? Can self, soul, consciousness, “I” arise out of mere matter? If it cannot, then how can you or I be here? I Am a Strange Loop argues that the key to understanding selves and consciousness is the “strange loop”—a special kind of abstract feedback loop inhabiting our brains. The most central and complex symbol in your brain is the one called “I.” ...

    $405.00 MXN

    No disponible
  • Love´s Executioner
    Yalom, Irvin D.
    The risks and rewards of psychotherapy are examined by one of its finest practitioners through ten case studies of individuals with unique problems that nevertheless reflect on the whole human condition. The collection of ten absorbing tales by master psychotherapist Irvin D. Yalom uncovers the mysteries, frustrations, pathos, and humor at the heart of the therapeutic encounter...

    $329.00 MXN

    No disponible
  • Love and Math
    Frenkel, Edward
    A New York Times Science BestsellerWhat if you had to take an art class in which you were only taught how to paint a fence? What if you were never shown the paintings of van Gogh and Picasso, weren't even told they existed? Alas, this is how math is taught, and so for most of us it becomes the intellectual equivalent of watching paint dry.In Love and Math , renowned mathematici...

    $347.00 MXN

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  • Economic Facts and Fallacies
    Sowell, Thomas
    Economic Facts and Fallacies exposes some of the most popular fallacies about economic issues-and does so in a lively manner and without requiring any prior knowledge of economics by the reader. These include many beliefs widely disseminated in the media and by politicians, such as mistaken ideas about urban problems, income differences, male-female economic differences, as wel...

    $367.00 MXN

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  • Music
    Gioia, Ted
    The phrase "music history" likely summons up images of long-dead composers, smug men in wigs and waistcoats, and people dancing without touching. In Music: A Subversive History, Gioia responds to the false notions that undergird this tedium. Traditional histories of music, Gioia contents, downplay those elements of music that are considered disreputable or irrational-its deep c...

    $365.00 MXN

    No disponible
  • Thinking Better : The Art of the Shortcut...
    Du Sautoy, Marcus

    $578.00 MXN

    No disponible
  • Finding Flow
    Csikszentmihalyi, Mihaly
    Part psychological study, part self-help book, Finding Flow is a prescriptive guide that helps us reclaim ownership of our lives. Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: during much of th...

    $329.00 MXN

    No disponible