Búsqueda de ARTÍCULOS DEL AUTOR: christensen clayton m

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  • How Will You Measure Your Life?
    Christensen, Clayton M.
    NOTE: This book is an article.In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning i...

    $200.00 MXN

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  • HBR's 10 Must Reads on Strategic Marketing
    Christensen, Clayton M. / Levitt, Theordore / Kotler, Philip
    Stop pushing products?and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it?and your customers?at the cent...

    $502.00 MXN

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