Bezos, Jeff / Isaacson, Walter (intro.)
In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
• The importance of a Day 1 mindset
• Why "it's all about the long term"
• What it really means to be customer obsessed
• How to start new businesses and create significant organic growth in an already successful company
• Why culture is an imperative
• How a willingness to fail is closely connected to innovation
• What the Covid-19 pandemic has taught us
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